Many students develop an early interest in designing for the screen; creating digital images and the production of short film. The aim of this course is to take a closer look at a range of media platforms and to develop a critical understanding of the media world around us and how different audiences read/consume media products in day-to-day life. This course is an ideal grounding for those wishing to develop practical design skills while gaining an insight into the role that media plays in today’s society.
Students will learn about the pre-production process by planning a digital media product for the publishing
industry. Students will conduct some independent research to write a detailed report on how and why pre-production and production processes are vital to the completion of a magazine cover and double page spread. This course will look at a range of photoshop design skills along with practical magazine layout and structural theory. Students will build their knowledge on how to manage a professional project from start to finish.
Students will develop valuable skills such as working towards deadlines from preproduction through to the creation stage, building upon practical software skills. Students will have the opportunity to immerse themselves in the media world through the study of a wide range of media products from all media platforms.
This area of study will focus on a theoretical understanding of the media world. Students will look at a range of media theories that can be applied ranging from representation or audience reception and narrative codes to semiotics. Specific Media Language will become a key focus with a range of specific terminology being used throughout the course.
Whilst the tasks are structured, students will need to develop research skills and show creative initiative when carrying out the
assessments. They will need to be able to work independently and meet deadlines.